PPC - Landing Pages

PPC - Landing Pages: If you decide to create a beautiful and very catchy PPC ad with a very effective Call-To-Action and you do not link an appropriate landing page to it, then all your efforts go in vain.

It can be very annoying and disappointing for a prospect when he clicks on a great looking ad and finds out that the landing page is irrelevant to the ad. Poor landing page management is a waste of money.

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What Is PPC? | Get the Basics of Pay-Per-Click (PPC) Marketing

 What Is PPC? | Get the Basics of Pay-Per-Click (PPC) Marketing: Whether you may have heard about a PPC marketing and are you are curious to learn more, or you already know that you may want to also use the PPC to market your business, but are not really sure where to begin, you’ve come to the right place! This is one of the first lessons in PPC blog, and this guided courses will teach you everything you need to know about PPC and also how to make it PPC work for you.

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PPC Help: Pay Per Click Management

How PPC Fits into Your Internet Marketing Strategy

Note: This is a background piece teaching folks about pay per click advertising (PPC). It’s also an opportunity for you to learn a bit about Portent’s pay per click management style. If you’re looking for help managing your pay per click campaign, please contact us.

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PPC Help - Setting Location & Language

A pay-per-click ad that targets mass market is seldom successful. Setting appropriate target locations for advertising allows an ad to reach the consumer precisely with specific needs and demands. In the long run, it benefits the business, as it allows to take better strategic marketing decisions.

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PPC Help - Creating a Keyword List

Keywords are the primitive entities of PPC ads. Choosing a correct and relevant set of keywords can help design a crisp and persuasive ad to fulfil the sole purpose of increasing the number of clicks on the ad.
Various keywords have different meanings and intents. Some keywords are typically used by general users who are into early research phase and some keywords are used by expert researchers.

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PPC & Ad Groups: How to Create More Effective Ad Groups for PPC

Ad Groups are a key segment of pay-per-click promoting. Making viable Ad Groups can help you to drive more movement and leads at lower costs, while expanding the quantity of changes on your site. This page will show you:

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PPC Help - Facebook Ads

PPC HELP

Facebook is the most popular social networking platform. People of all ages, tastes, and demographics use it, thereby creating a good option for an advertiser to reach a wide audience. Facebook ads draw the attention of users and drive them to the seller’s website.

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PPC - Yahoo! & Bing Search Marketing

Yahoo! Search Marketing is a keyword-based marketing where the advertisers pay the publishers a fixed amount for each click. Though Google dominates PPC advertising, Yahoo gives certain advantages over AdWords. Lower CPC and CPM are the prominent ones.

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PPC - Ad on Google

If you want to display your ad with the help of Google, you need to use Google’s AdWords.

Creating Google AdWords Account

Let us go through the steps of creating a Google Adwords Account:

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PPC - Measuring Results

It is very important to measure the success of your PPC ad. To improve an existing PPC ad further, it is vital to analyze its ROI, conversion rate, and the problems incurred.

Even if an existing ad is doing well in terms of conversion rate and generating ROI, there is always a room for improvement. To improve an ad in the right direction and elevate its ROI, it is necessary to measure the success of the launched ad.

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PPC - Bidding

Bidding is offering a competitive price that a bidder is ready to pay for a service. The term ‘bidding’ is always used in the context of auction. Bidding is very useful to set the value of an object, an art piece, a property, a commodity, etc. The amount itself is called as a bid.

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