PPC - Landing Pages: If you decide to create a beautiful and very catchy PPC ad with a very effective Call-To-Action and you do not link an appropriate landing page to it, then all your efforts go in vain.
It can be very annoying and disappointing for a prospect when he clicks on a great looking ad and finds out that the landing page is irrelevant to the ad. Poor landing page management is a waste...
Saturday, 5 November 2016
What Is PPC? | Get the Basics of Pay-Per-Click (PPC) Marketing
What Is PPC? | Get the Basics of Pay-Per-Click (PPC) Marketing: Whether you may have heard about a PPC marketing and are you are
curious to learn more, or you already know that you may want to also use the PPC to
market your...
Wednesday, 7 September 2016
PPC Help: Pay Per Click Management
How PPC Fits into Your Internet Marketing Strategy
Note: This is a background piece teaching folks about pay per click
advertising (PPC). It’s also an opportunity for you to learn a bit about
Portent’s pay per click management style. If you’re looking for help
managing your pay per click campaign, please contact u...
Thursday, 1 September 2016
Why understanding frequency is key to success with Facebook advertising
Why understanding frequency is key to success with Facebook advertising: How do you ensure that your Facebook ad campaign is working as hard as it possibly can?
For Facebook advertisers, it can be easy to get stuck into the multitude of statistics...
Fast tips For building a Very Loyal ecommerce customer base
Fast tips For building a Very Loyal ecommerce customer base: Remember, with your existing customers there are constant stream of revenue.
We know they already like your goods and products and now we want to make sure that we can
continue to show and give new products and sales and also in general...
Tuesday, 12 July 2016
PPC Help - Writing a Killer PPC Ad
In today’s world of internet marketing, the advertisers are in a fierce race of grabbing the space on webpages to put up their ads. When thousands of advertisers compete, only those who create the most effective and catchy ads stand out from others and help accelerate the seller’s busines...
PPC Help - Setting Location & Language
A pay-per-click ad that targets mass market is seldom successful. Setting appropriate target locations for advertising allows an ad to reach the consumer precisely with specific needs and demands. In the long run, it benefits the business, as it allows to take better strategic marketing decision...